Lick Paint Will Transform the Mood in Your Home Through Color Psychology


Photo credit: Annie Kruntcheva

Photo credit: Annie Kruntcheva

Here’s a confession: I have been avoiding painting my living room for years. Even with new furniture or decorative accents, I convinced myself that the not-so-chic color of my walls (something possessed me to agree to light-peach paint) could be remedied with low-lift upgrades. I bought huge art prints and even created a gallery wall to hide the color. The warm tint made my space feel cluttered and frankly, outdated, even after rearranging the room and purchasing new furniture. So, when Tash Bradley, Lick‘s Head of Interior Design, reached out to me offering a color consultation, I jumped at the opportunity.

Lick offers a thoughtfully curated collection of high-quality paints and wallpapers to suit every personality—not to mention endless inspiration, community, and in-depth consultations on how to paint your home in a color that fits your style and isn’t an eyesore to your guests.

The UK brand grew in popularity when it first launched during the pandemic. With everyone stuck indoors, all you could pretty much do was watch paint dry—so it’s no surprise that many folks were inspired to update their home’s color palette. Luckily, Lick has since made its way to the U.S., so my living room makeover can officially happen!

“Decorating can be very daunting,” Bradley, a trained psychologist (who happens to be married to the brand’s cofounder, Sam Bradley)—admits. “Our main aim is to make decorating very enjoyable, accessible, and easy. We help you along your entire journey. I want our decorators to feel excited about being able to transform their house into a home they love.”

Bradley’s specialization in color psychology is the core of the brand’s mission: to help you understand how colors affect a place. “It’s not just about saying, ‘Pick this white paint.’ We have to look at the color of your sofa and plants, and consider your lifestyle to create a culmination of colors to spread in your home,” she explains.

Photo credit: @georgiahamiltoninteriors

Photo credit: @georgiahamiltoninteriors

To begin the process, Tash and I hopped on a 30-minute FaceTime call for a walk-through of my home and to help her better understand my personality and design goals. I genuinely felt at ease talking to her about my painting woes, and how much I disliked the peach color of my living room walls. “Warm tones make a room feel more intimate and cozy, bringing everything in. If you choose a fresher color, it will make the space lighter and airy,” she advised.

After seeing my navy blue couch and bohemian vintage rug, Bradley knew the stuffy walls didn’t suit the welcoming vibe I wanted the space to radiate. Suddenly her eyes lit up and she exclaimed, “I want you to show me where the light comes in through your window.” As I sat down on the couch to show her how sunlight crept into the room, she smiled and declared: “I know what to do!”

Photo credit: Tash Bradley

Photo credit: Tash Bradley

Tash put together a visual list of recommendations showcasing hues carefully culled from Lick’s spectrum of 124 paint colors. I pored over the presentation with anticipation, excited to see the possibilities for my living room. It not only provided six color suggestions, but also the amount of paint I would need. (One Lick color can’t be mistaken for any another—”There isn’t a shade lighter or darker,” Bradley explains—which prevents color paralysis, where “you want one blue color and face 1,000 variations instead,” she notes.)

I enlisted friends and family to help me select the best color scheme for my space—and, as soon as I settled on a color scheme, Lick sent me a whole paint kit, complete with a step-by-step guide and all the tools and accessories I would need, from bamboo-handled brushes and recycled rollers to sugarcane pulp trays and biodegradable dust sheets. As a bonus, Tash even included a palette for my kitchen!

“What you never want to do is make a room feel disjointed from the other rooms in the house,” she asserts. “You want to get a lovely flow to create harmony.”

Lick is the perfect resource for any decorator afraid to commit, DIY-lover in need of an expert opinion, or budding designer looking to hone their color skills. (Just scrolling through the brand’s Instagram feed will help boost your color confidence!)

Ready to give your own home a color facelift? Sign up for a Lick virtual consultation here.

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