The Walt Disney Company, which has developed a Land in Anaheim and a World elsewhere in Orlando, Fla., announced today that it is working on another type of built environment: master-planned communities for residential living. “Storyliving by Disney” are neighborhoods designed to offers superfans the opportunity to live amongst each other and incorporate the 99-year-old brand into their lives even more consistently.
The first community of 1,900 housing units, dubbed Cotino, is slated to open in the Coachella Valley — more specifically Rancho Mirage, where Walt Disney himself owned a family vacation home. Residents will be invited to sign up for a club membership, which will offer access to amenities like a waterfront clubhouse, club-only beach area and Disney entertainment and wellness programming (for an additional fee). Home and membership prices, along with a date on when construction will begin, have yet to be announced.
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