How mobile app ‘Design Home’ is selling furniture through a video game

Shopping for home decor just got an upgrade with a mobile video game that lets players buy furniture and decor within its e-commerce store.

The popular design-oriented video game, “Design Home,” recently introduced an in-game e-commerce channel that allows players to buy home accessories from the virtual spaces they fashion. At a time when people are more absorbed in their surroundings and home design, induced by the pandemic-driven at-home lifestyle, the app’s intersection of video games and interior design brands is turning more players into consumers.

HOW CORONAVIRUS IS CHANGING HOME DESIGN TRENDS

“The game at its core is about living the life of an interior designer, and our intent is really to blur these lines

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This Video Series Offers a Peek at Stunning Design Locales

Photo credit: Neil Landino
Photo credit: Neil Landino

From Veranda

A landmark gate house in Pittsburgh. A masterful Connecticut garden with a delicious pedigree. An early 20th-century planned community in Houston that serves as a paradigm of architectural diversity.

As virtual field trips go, they don’t get better than this. In a recently launched video series by the Institute of Classical Architecture & Art (ICAA), a Who’s Who roster of top design talents share peeks into their own backyards (both literally and figuratively) to offer illuminating perspectives on near-and-dear landmarks and other feats of good traditional design.

The series, entitled In Your Neighborhood, arose in part out of a sense of COVID-era localism—architect and board member Eric Osth came up with the idea, says ICAA president Peter Lyden. “He is deeply invested in understanding the elements that make for beautiful, livable, and memorable towns, cities, and neighborhoods,” notes Lyden, adding that he

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