NEW BRAUNFELS, Texas (KXAN) — Texas-shaped cutting boards and yeehaw pillows, H-E-B is adding more than groceries to its stores.
The Texas grocer recently opened a new location in New Braunfels and debuted its “Home by H-E-B” department. The “Home by H-E-B” department offers home goods and Texas-style decorations from Texas designers.
H-E-B plans to add more home departments in stores throughout the year, according to the company’s release. The department gives customers the chance to browse products from the Haven + Key and Texas Proud collections.