BoConcept Launches Contest in Partnership with Danish Designer Mads Berg


2022 is a distinctive yr for BoConcept, marking its 70th anniversary. Seventy decades of iconic designs, craftsmanship and reliable good quality. These will be vital subject areas in the new Ekstraordinær Given that 1952 marketing campaign functioning from March to December.

As portion of the celebratory year, BoConcept is collaborating with the Danish illustrator and designer Mads Berg, widely regarded for his contemporary Art Deco motivated fashion. Jointly they will generate illustrations of its most legendary patterns to be won in an exclusive level of competition.

Win AN Legendary DANISH Style and design PRINT BY MADS BERG

The contest will give customers the opportunity to get 1 of 600 limited-edition prints, numbered and signed by the artist, that includes six style icons by BoConcept: Imola armchair, Charlotte chair, Amsterdam couch, Madrid tables, Kingston desk & Princeton chair, Cupertino desk & Ottawa chair.

To enter the level of competition, buyers just require to sign-up to acquire the BoConcept e-newsletter, although current buyers will be mechanically entered into the competitors.

Let’s listen to from Mads about his working experience collaborating with BoConcept.

YOUR Operate Displays A Strong Art DECO Affect. AS A DANISH ILLUSTRATOR, TO WHICH EXTENT IS YOUR Type Impressed BY DANISH INDUSTRIAL Design and style?

Art Deco is in fact one of my principal influences, but there is truly additional to it than that. It’s one of my resources of inspiration, as perfectly as other styles these as Art Nouveau and Futurism.

What I seriously respect about Nordic furniture design is the truth that it’s driven by simplicity and operation, that every element is there for a reason. Of course, you can also have some aspects that are only there for decoration uses, and which is truly what Artwork Deco is mainly about. By mixing these two worlds together, that’s when the magic happens.

THE Series Include Six Distinctive Legendary Patterns FROM BOCONCEPT’S Assortment. WHAT WAS YOUR Method TO BRINGING Each individual Distinctive PIECE TO Life AND Generating THIS Set OF ILLUSTRATIONS?

My objective was to create a diverse and attention-grabbing established, with every single piece looking unique and special, but still functioning perfectly together with the other individuals as a series.

In buy to accomplish this, in each individual illustration I utilized a distinct qualifications color, still dependable with the manufacturer palette, and applied the very same amount of saturation during the series. I also played with diverse issue of sights, so some items are viewed from a leading-down perspective and many others from a aspect perspective.

An additional critical tool is the graphic layer on prime, fairly refined but including regularity to the established.

And then, of study course, the illustrations reflect my style, so the shadings, the construction, the texture and all the other features are effectively connecting them as a collection.

AND WHAT WAS YOUR Technique TO THE Unique Condition, Natural and organic OR GEOMETRIC, OF Each Design and style?

In this sequence I required to take a look at the way in which the light plays with the form of each and every layout, and how the shadow is cast on the floor beneath it. I feel it is seriously exciting to see the interaction amongst the gentle and the different shapes and elements.

In some of the illustrations there is even some gentle play on the backdrop, to emphasize that there is a light source and a shadow forged. Including some actors was definitely significant as very well, because some types are proven at their ideal when anyone is interacting with them.

Much more about Mads

Mads Berg is 1 of the world’s most prominent artists in his genre. His key fields of function are brand illustrations, key visuals, posters, maps, advertising and editorial illustrations, go over art, murals, map design and style, icon style and design, and type style.

To find out far more check out BoConcept below and uncover out much more about Mads at his web page on



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