Younger shoppers are more likely to make shopping for selections based on social media enter, and might be much more inspired to do so by corporations and types that inform a story as an alternative of just promoting a message. The on-demand economy continues to accentuate as more consumers need products and services delivered instantly.
The latest $900 billion stimulus invoice included further funding for the Paycheck Protection Program , which was established last yr underneath the Coronavirus Aid, Relief, and Economic Security Act. With 2020 in the books, small businesses are optimistic that 2021 will be a brighter yr. While the COVID-19 pandemic isn’t but gone for companies across the U.S., that optimism is buoyed by the distribution of vaccines. Although the pandemic has been front and center since early last yr, there are other developments on the horizon for entrepreneurs to observe as nicely.