Zucchi Group Extending Product Offer, Launching Bassetti Home Innovation Interior Design Consultancy


RESCALDINA, Italy Joel Benillouche is injecting a dose of new power into the Vincenzo Zucchi group.

“We expect to recreate a romantic relationship with the client, reorganizing and redefining the models, leveraging a new electronic platform, and we are reactivating our textile supply chain,” said Benillouche, chairman and shareholder of the publicly shown group, for the duration of an interview at the Rescaldina headquarters, a 30-minute travel from Milan. Zucchi has been controlled considering that 2016 by expense fund Astrance Funds SA, which was launched by Benillouche.

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Astrance also controls the Paris-dependent Descamps and Jalla, sharing synergies and quite a few platforms with Zucchi.

The team presents mattress and tub linens little one collections dwelling, kitchen area and property wares, and household decorations from the manufacturers Jardin Secret, Zucchi and Zucchi Block, Granfoulard, Bassetti, and Santens, as well as the Tommy Hilfiger license for property textiles completely for the Europe, Center East and Africa area.

The young entrepreneur has succeeded in turning close to Zucchi, which prior to his arrival was on the brink of individual bankruptcy just after a time period of variations in management and shareholders. He wiped out its personal debt of 80 million euros and the corporation is now successful, reporting gross sales of 100 million euros and anticipations of development of all around 30 percent this 12 months.

“Zucchi essential an industrial trader,” mentioned Benillouche, who was formerly an financial investment banker at Lazard and Morgan Stanley, amid others.

With Astrance, he has been high-quality-tuning the brand names and investing in new machinery.

Scenario in issue: Shifting from a products-pushed model to a new life-style and client-centric technique is now vital for Benillouche. He has launched Bassetti Dwelling Innovation, which delivers renovation products and services and interior structure consultancy. A group of architects and inside designers picked by Bassetti Property Innovation propose solutions reflecting the needs and desires of the clients, giving an onsite supervision and consultancy.



A Bassetti Home Innovation store. - Credit: courtesy of Bassetti

A Bassetti Home Innovation store. – Credit score: courtesy of Bassetti

courtesy of Bassetti

Benillouche has opened extra than 30 devoted Bassetti House Innovation stores in major towns or in malls in Italy, which will be adopted by models in France afterwards in the yr and in 2023, and then in Germany and Switzerland following year and in 2024. The team has obtained a chain of childrenswear suppliers and has been converting them with the objective to arrive at 40 models in 2022.

Benillouche highlighted the want to broaden into new products classes and underneath the Bassetti Property Innovation umbrella, the organization has established up partnerships to provide Chaarme beds by Pentaform tables with Kronos armchairs and chairs by Busetto, and plates by Bitossi House. “We want to supply a entire natural environment,” he said.


A Bitossi x Granfoulard Bassetti table set. - Credit: mac courtesy of Bassetti

A Bitossi x Granfoulard Bassetti table established. – Credit: mac courtesy of Bassetti

mac courtesy of Bassetti

The group, which counts 900 workforce, which include its immediate retail network and the branches in Germany, Switzerland and Spain, as nicely as its directional places of work, has immediate manage of all the artistic procedures from design and style to generation, of which 50 per cent is made in Italy. The generation heart in Cuggiono is specialised in prints and padded linens this sort of as Bassetti’s signature Piumone. Prints are not manufactured digitally, but continue to using an artisanal, technical approach with engraved metal cylinders.

Zucchi has 219 models between direct retailers, stores-in-shop and manufacturing facility retailers, and 350 corners in section retailers, as well as wholesale distribution globally with 3,000 points of sale. “We are not concerned to minimize our distribution and redefine our partnerships with an upgraded top quality,” mentioned Benillouche. “Through an in-depth manufacturer analysis, we have redefined our brands, our shoppers, targets and values.”

Zucchi Bassetti stands for Italian fashion, Descamps and Jalla for French taste and the Tommy Hilfiger license for the American way of lifestyle, he explained.

A Bassetti Granfoulard Oristano set. - Credit: mac- courtesy of Bassetti

A Bassetti Granfoulard Oristano set. – Credit history: mac- courtesy of Bassetti

mac- courtesy of Bassetti

The group depends on a heritage that spans 220 many years, underscored Benillouche, as Descamps was founded in 1802, Bassetti in 1830, Jalla in 1881 and Zucchi in 1920.

In 1987, Bassetti introduced the multiuse Granfoulard, which he claimed “sold the most in the heritage of European textiles.”

In 1997, Zucchi gained the Guggenheim Organization and Lifestyle award with its museum of antique handblocks, the biggest existing selection with 56,000 pieces from 1785 to 1935. The blocks are in wood and metallic, from English, French and Austrian artisans ranging from Artwork Nouveau to Art Deco, with patterns from the geometric to floral, batik and ornamental.

“We’ve experienced much more time to rediscover our houses and there is a will need to experience a lot more cozy and in a extra imaginative surroundings,” said Benillouche.


Joel Benillouche in front of a group of antique handblocks. - Credit: courtesy of Bassetti

Joel Benillouche in front of a team of antique handblocks. – Credit score: courtesy of Bassetti

courtesy of Bassetti





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