How mobile app ‘Design Home’ is selling furniture through a video game

Shopping for home decor just got an upgrade with a mobile video game that lets players buy furniture and decor within its e-commerce store.

The popular design-oriented video game, “Design Home,” recently introduced an in-game e-commerce channel that allows players to buy home accessories from the virtual spaces they fashion. At a time when people are more absorbed in their surroundings and home design, induced by the pandemic-driven at-home lifestyle, the app’s intersection of video games and interior design brands is turning more players into consumers.

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