Pricing information was gathered on May 13, 2021, for a set list of home essentials from eight of the top home stores in the U.S. For each item, we used the “most popular” filters on the websites to get the price data for the items with the highest interest from consumers.
TJ Maxx and Marshalls were originally included in the analysis but had to be removed from the final dataset as they lacked many items other stores had, making it impossible to create a comparison. Popular stores were chosen based on their estimated website traffic and social media metrics to understand how in-demand they were to American consumers.
The following items were analyzed in each brand using the exact wording below to bring up relevant search results. The “most popular” filter was then applied. Some items were not analyzed if they did not appear on every website (e.g., shower caddy,